5 ways to make your business strategy more data-driven, right now

5 ways to make your business strategy more data-driven, right now Becoming a truly data-driven organization takes time, and lots of it. That’s because, in addition to the right protocols, systems, infrastructure and skill sets, becoming data-driven also requires that

The real business strategy problem most organizations are dealing with

The real business strategy problem most organizations are dealing with If you ask any senior executive of any business whether they have a business strategy, they’ll answer in the affirmative.  The quality of that strategy – how rigorous, competitive and

Bigger, bolder decisions through strategic dialogue – Business Strategy

Bigger, bolder decisions through strategic dialogue – Business Strategy Sometimes in this blog we bring you highlights from other thought leaders on strategy, technology, & training. Today we’re doing just that and sharing a great find from one of our

4 Data analytics methodologies you need to understand

4 Data analytics methodologies you need to understand To extract value from data and make it useful, companies must know how to harness the power of business intelligence and analytics. And it’s no longer just the job of analysts and

Product Development: Creating a Seamless Customer Onboarding Experience

Creating a Seamless Customer Onboarding Experience In our recent post on Software-as-a-Service (SaaS) Product Launch, we highlighted a few of standout features unique to bringing SaaS products to market, one of which is creating a seamless customer onboarding experience. Today we’ll

Decision Conferencing at a glance

Decision Conferencing at a glance In the world of strategy and planning, aligning any initiative, solution, or goal with the hard-earned expertise and know-how of your core team is absolutely crucial. We tell our clients this all the time: We

Standout Features of a SaaS Product Launch

Standout Features of a SaaS Product Launch Product launch check-lists – we’ve all seen them. You know the general process, which always looks more or less the same regardless of the specific product: market research, competitor analysis, goal-setting, marketing activities,

If you build it, will they come? Perspectives on building a winning Martech Stack

 If you build it, will they come? Perspectives on building a winning Martech Stack In a recent post, you heard us mention that the average martech stack size varies from 15-50 platforms. While marketers seem universally intent on reducing

Is Your Company Suffering from the Data Science Drought? 4 Questions to Ask Yourself to Find Out

Is Your Company Suffering from the Data Science Drought? 4 Questions to Ask Yourself to Find OutNo one would argue that in-house data expertise is a competitive necessity in today’s B2B marketplace. However, the truth is that effectively harnessing data’s

Martech

Martech’s New Horizons: Insights on the 2018 Marketing & Technology Landscape

Martech’s New Horizons: Insights on the 2018 Marketing & Technology LandscapeBy now, we all know about martech – that is, the intersection and blending of marketing and technology as a business function – and the role it plays in today’s