5 ways to make your business strategy more data-driven, right now

5 ways to make your business strategy more data-driven, right now Becoming a truly data-driven organization takes time, and lots of it. That’s because, in addition to the right protocols, systems, infrastructure and skill sets, becoming data-driven also requires that

Bigger, bolder decisions through strategic dialogue – Business Strategy

Bigger, bolder decisions through strategic dialogue – Business Strategy Sometimes in this blog we bring you highlights from other thought leaders on strategy, technology, & training. Today we’re doing just that and sharing a great find from one of our

Decision Conferencing at a glance

Decision Conferencing at a glance In the world of strategy and planning, aligning any initiative, solution, or goal with the hard-earned expertise and know-how of your core team is absolutely crucial. We tell our clients this all the time: We

If you build it, will they come? Perspectives on building a winning Martech Stack

 If you build it, will they come? Perspectives on building a winning Martech Stack In a recent post, you heard us mention that the average martech stack size varies from 15-50 platforms. While marketers seem universally intent on reducing

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Martech’s New Horizons: Insights on the 2018 Marketing & Technology Landscape

Martech’s New Horizons: Insights on the 2018 Marketing & Technology LandscapeBy now, we all know about martech – that is, the intersection and blending of marketing and technology as a business function – and the role it plays in today’s