5 ways to make your business strategy more data-driven, right now

5 ways to make your business strategy more data-driven, right now Becoming a truly data-driven organization takes time, and lots of it. That’s because, in addition to the right protocols, systems, infrastructure and skill sets, becoming data-driven also requires that

The real business strategy problem most organizations are dealing with

The real business strategy problem most organizations are dealing with If you ask any senior executive of any business whether they have a business strategy, they’ll answer in the affirmative.  The quality of that strategy – how rigorous, competitive and

Bigger, bolder decisions through strategic dialogue – Business Strategy

Bigger, bolder decisions through strategic dialogue – Business Strategy Sometimes in this blog we bring you highlights from other thought leaders on strategy, technology, & training. Today we’re doing just that and sharing a great find from one of our

4 Data analytics methodologies you need to understand

4 Data analytics methodologies you need to understand To extract value from data and make it useful, companies must know how to harness the power of business intelligence and analytics. And it’s no longer just the job of analysts and

Data Management: Diving into Data Lakes

Data Management: Diving into Data Lakes A roundup of development best practices  Data – let’s call it what it is: critical information that your business needs to know, understand, and use. But we can’t talk about data today without also

Martech

Martech’s New Horizons: Insights on the 2018 Marketing & Technology Landscape

Martech’s New Horizons: Insights on the 2018 Marketing & Technology LandscapeBy now, we all know about martech – that is, the intersection and blending of marketing and technology as a business function – and the role it plays in today’s

A Rigorous Approach to Commercial Strategy Planning

A Rigorous Approach to Commercial Strategy Planning We believe that an effective commercial strategy development and budgeting process is one that is organic, systematic and data-driven – all at the same time… But what exactly do we mean by that? Organic We’ve heard