If you build it, will they come? Perspectives on building a winning Martech Stack

 If you build it, will they come? Perspectives on building a winning Martech Stack In a recent post, you heard us mention that the average martech stack size varies from 15-50 platforms. While marketers seem universally intent on reducing

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Martech’s New Horizons: Insights on the 2018 Marketing & Technology Landscape

Martech’s New Horizons: Insights on the 2018 Marketing & Technology LandscapeBy now, we all know about martech – that is, the intersection and blending of marketing and technology as a business function – and the role it plays in today’s