Bigger, bolder decisions through strategic dialogue – Business Strategy

Sometimes in this blog we bring you highlights from other thought leaders on strategy, technology, & training. Today we’re doing just that and sharing a great find from one of our favorite group of experts, McKinsey & Company. In a recent article, author Kevin Laczkowski lays out an approach to making better strategic decisions through improved strategic dialogue:

Viewing strategy choices through four lenses—financial performance, markets, competitive advantage, and operating model—can help companies debias their strategic dialogues and make big, bold changes.

Kevin Laczkowski, McKinsey & Company

The article discusses how to banish “watered-down” and “waylaid” decisions by examining strategic choices through four critical, interdependent lenses—the company’s financial performance, market opportunities, competitive advantage, and operating model. We’ve summarized the 4 lenses in the infographic below: 

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