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Hey there, readers! In our latest entry for the "Customer C-Suite Engagement - A Guide" article series, we sat down with seasoned tech-sales guru, Billy Aldea-Martinez. With 25 years in the game, Billy's been navigating...

Customer C-suite Engagement is an enterprise sales strategy that promises - if done correctly - revenue outperformance and a competitive edge.  However, if this strategy is to be properly understood, it must first be clearly...