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The Science of Strategy

Changing the Channel: The True Value of a Value-Added Reseller in a B2B SaaS World

Introduction Any business development expert will tell you there is no one-size-fits-all answer for finding the best way to get any one service or product to market and electing the right sales and marketing approach…

Nov

Product Development: Creating a Seamless Customer Onboarding Experience

Jeremy LovelaceBusiness Strategy

In our recent post on Software-as-a-Service (SaaS) Product Launch, we highlighted a few of standout features unique to bringing SaaS products to market, one of which is creating a seamless customer onboarding experience. Today we'll delve...

Oct

Standout Features of a SaaS Product Launch

Jeremy LovelaceBusiness Strategy

Standout Features of a SaaS Product Launch Product launch check-lists - we’ve all seen them. You know the general process, which always looks more or less the same regardless of the specific product: market research,...

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