Breaking Down Data Silos
To succeed as a business, the right decisions need to be made at the right time, and in today's world, smart decision making can be made easier by the intelligent analysis of data. However, to...
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Simple Truths about Big Data to Live By
Introduction Big data has changed the world of commercial strategy as we know it. Remaining competitive today, for most companies, revolves around one thing: the ability to harness the right data and put it to…
Infographic: 3 Big Data Stats You Should Know
It’s no secret: Big data runs the world. But the sheer volume of digitally stored information, its exponential growth, and its potential to not just transform businesses, but to reshape the economic landscape borders on…
Round Up: The Best 2020 Business Intelligence Trend Predictions
We're one month into 2020 and there has been no shortage of speculation about what this new year, and indeed a new decade, will bring forth in the world of business intelligence, big data, and...
Decision Conferencing at a glance
Decision Conferencing at a glance In the world of strategy and planning, aligning any initiative, solution, or goal with the hard-earned expertise and know-how of your core team is absolutely crucial. We tell our clients…
Is Your Company Suffering from the Data Science Drought? 4 Questions to Ask Yourself to Find Out
No one would argue that in-house data expertise is a competitive necessity in today’s B2B marketplace. However, the truth is that effectively harnessing data’s potential is a real challenge that many are still tackling. In…
Martech’s New Horizons: Insights on the 2018 Marketing & Technology Landscape
By now, we all know about martech – that is, the intersection and blending of marketing and technology as a business function – and the role it plays in today’s commercial landscape. From marketing automation…
A Rigorous Approach to Commercial Strategy Planning
We believe that an effective commercial strategy development and budgeting process is one that is organic, systematic and data-driven – all at the same time… But what exactly do we mean by that? Organic We’ve heard from…